From Switzerland, with dog trainers

Made with trainers,
for trainers.

MyTago was born from real frustration and one conviction: dog trainers deserve a tool that lives up to their profession. Not yet another Excel sheet. Not ten apps that do not talk to each other. One place, designed with them, to run their business calmly.

Create a trainer account
Tago, a Jack Russell, lying in the grass
Tago. This is where it all started.

Not sure where to start?

We set MyTago up with you, or walk you through a demo: on a video call, or in person if you prefer.

22dog trainers

Twenty-two trainers worked with us while we designed it: they showed us their notebooks, their spreadsheets, their Sunday-evening conversations. Every MyTago feature comes from their daily work, not from an idea we would have had on our own.

OUR STORY

The story of MyTago

IN MEMORY OF TAGO

Losing Tago turned into a promise. To build a tool that lives up to the work of dog trainers.

“A tool made by people who understand”

  1. A story that began with a loss

    When he lost his dog Tago in a car accident, because Tago did not come back when called, Adam made him a promise: to build something that truly improves the lives of dogs, and with them the lives of the people who train them.

  2. A very real problem

    When Adam arrived in Switzerland with his new puppy Casper, he searched for a trainer for weeks. He ran into the hard reality of word of mouth: what do you do when nobody can recommend anyone? There were old, outdated websites too, and information scattered everywhere. And on the trainers' side: WhatsApp, Excel, a paper diary. Everywhere and nowhere, which makes proper follow-up very hard.

  3. How MyTago was born

    That frustration led to an idea: what if dog trainers finally had a tool that lives up to their profession? Something made for them and with them. That is how MyTago was born, simply.

THE TEAM

Who is behind MyTago?

Adam Mari

Adam Mari

CEO & co-founder

“I spent weeks looking for a trainer. It taught me the problem was not a lack of trainers: it was visibility. MyTago is my way of fixing that.”

6 years of experience in business development across EMEA. Completed an official dog trainer course in Italy to understand the profession from the inside.

LinkedIn Adam
Manon Favre

Manon Favre

CMO & co-founder

“In French-speaking Switzerland, dog trainers work with real professionalism. They deserved a tool that reflects it.”

Communications and public relations specialist. Leads MyTago's positioning and user experience.

LinkedIn Manon

Are you a dog trainer? We are building MyTago with you.

Made with trainers, for trainers.

I am a trainer!