Built with educators, for educators.

MyTago was born from a real frustration and a conviction: dog trainers deserve a tool worthy of their profession. Not yet another Excel sheet. Not ten apps that don't talk to each other. A single place, designed with them, to manage their business with peace of mind.

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The MyTago Story

"A tool made by people who get it"

From the loss of Tago came a promise. To build a tool worthy of the dog trainer profession.

A story born from loss

When he lost his dog Tago in a car accident because he didn't respond to the recall, Adam made him a promise: to create something that would genuinely improve the lives of dogs, and at the same time of those who train them.

A very real challenge

When Adam arrived in Switzerland with his new puppy Casper, he searched for a trainer for weeks. He came up against the harsh reality of word-of-mouth: what do you do when you have no one to recommend someone to you? There were also old, outdated websites. Information scattered everywhere. And on the trainers' side: WhatsApp, Excel, paper diaries - everywhere and nowhere, it's very hard to keep rigorous track of things.

The birth of MyTago

From this frustration came an idea: what if dog trainers finally had a tool worthy of their profession? Something made for them and with them. MyTago was born from that, quite simply.

What we believe

Educator first

We build every feature starting from the real problems encountered in the field; we don't make assumptions from behind a desk.

Less admin, more dogs

MyTago should save time, not take it. If a task can be automated, it is.

Trust is earned

A MyTago profile is a verified profile. We don't promote just anyone - because every booking involves the trust of an owner.

The team

Who is behind MyTago?

Adam Mari

CEO & co-founder

"I searched for a trainer for weeks. That experience taught me that the problem wasn't the lack of trainers - it was visibility. MyTago is my way of fixing that."

6 years of experience in EMEA business development. Completed an official dog trainer certification in Italy to understand the profession from the inside.

Adam on LinkedIn

Manon Favre

CMO & co-founder

"In French-speaking Switzerland, dog trainers have real professionalism. They deserved a tool that reflects it."

Specialist in communication and public relations. Leads MyTago's positioning and user experience.

Manon on LinkedIn